White-label sportsbook & casino
Your betting brand.
Without the wait.
Your sportsbook. Your casino. Your brand.
With our technology and team behind it.
02 — What you get from GWL
More than just a
betting platform.
Why build an entire betting operation when you can launch with one already behind you?
brand
Core productsIncluded servicesOptional · on request
We bring
The technology.
The people.
The operation.
Functions that normally need separate teams, systems and suppliers - all available directly from us.
03 — Why choose GWL?
Not just another
betting platform.
World-class sportsbook and casino technology is only the beginning. GWL combines advanced technology, specialist operations and innovative services to help your betting brand compete.
A new standard in iGaming
Smarter
customer
experience.
An industry-first approach to proactive customer care.
Real-time monitoring across supported customer journeys, proactive issue detection, operational investigation, customer contact and transparent resolution tracking — working as one.
Why should your customers have to tell you something's wrong?
Even the biggest betting brands still direct customers to traditional support journeys. When something goes wrong, players are often left searching for answers, navigating chatbots and waiting for agents.
Established brands such as Stake, bet365, Dafabet, 1xBet, Parimatch and Indibet publish help processes built around the customer getting in touch. Based on their publicly available help-centre information.
The familiar journey
- 01A customer wins a cricket bet — but settlement is delayed.
- 02They check their balance. Again. And again.
- 03They go searching for customer support.
- 04They meet a bot, or a support menu.
- 05They wait for an available agent.
- 06They explain the issue from the start.
- 07The agent investigates — and asks them to wait again.
Uncertainty.
Frustration.
Wasted time.
Eroding trust.
We don't wait for the complaint.
We get ahead of the problem.
Smarter Customer Experience is designed to identify issues as they happen, bring the right teams into the conversation and keep customers informed — without making them chase support.
- 1Issue detected
- 2Investigation initiated
- 3Customer proactively contacted
- 4Progress visible
- 5Resolution confirmed
Why it matters
to operators.
- Customers feel informed and looked after.
- Fewer unnecessary inbound support conversations.
- Less frustration around deposits, withdrawals and bet settlements.
- More opportunity to protect customer trust and loyalty.
- Support teams spend more time resolving issues, less time gathering basic information.
Intended outcomes, not performance guarantees. Smarter Customer Experience is GWL technology; a staffed managed Customer Support team is an optional service, available on request and not included in the platform fee.
This is what smarter customer experience looks like.
Product walkthrough coming soon ↓
04 — The commercials
Your own
betting brand.
More affordable
than you think.
Everything you need to launch your sportsbook and casino brand, backed by the technology and expertise of an experienced team. All without the cost and complexity of building it yourself.
€0
One-time setup
€0
Monthly platform fee
0%
Revenue share
Core offering
Included as standard
Optional managed services
- Customer SupportOn request
- CRM & RetentionOn request
- Calling OperationsOn request
05 — Let's get started
Your brand.
Let's make it happen.
Tell us a little about your plans. We'll take it from there.